THE goirra JOURNAL

why DO some clothes stay in your wardrobe, while others disappear?
why DO some clothes stay in your wardrobe, while others disappear?
Some clothes get worn once and forgotten. Others become the pieces you reach for without thinking. A look at why fit, versatility, expression, and everyday life matter more than the... Read more...
what SHOULD your clothes actually do for you?
what SHOULD your clothes actually do for you?
What should your clothes actually do for you? From making getting dressed easier to feeling more like yourself, this is about buying clothes that work beyond the first impression. Read more...
why YOUR thoughts don't need to make sense
why YOUR thoughts don't need to make sense
Some thoughts don't need to be figured out straight away. A look at contradiction, overthinking, identity and the things that stay with us, through the idea behind Hold This Thought. Read more...
how to know something will actually FIT, before it shows up AT your door
how to know something will actually FIT, before it shows up AT your door
Most returns aren't about not liking the piece. They're about guessing wrong. You liked the photo. You liked the price. You clicked buy. And then it arrives, and it's either... Read more...
what ACTUALLY makes a garment look expensive (it's NOT the logo)
what ACTUALLY makes a garment look expensive (it's NOT the logo)
Here's a test. Pull out something you already own, something that always gets noticed, even without a logo doing the work. Now pull out something else. Same price range, maybe.... Read more...
why SOME wardrobes ALWAYS work, AND others NEVER do
why SOME wardrobes ALWAYS work, AND others NEVER do
Most people don't have a clothing problem. They have a decision problem. Every day starts the same way: standing in front of a wardrobe that should work, but doesn't quite.... Read more...