THE goirra JOURNAL

what ACTUALLY makes a garment look expensive (it's NOT the logo)
what ACTUALLY makes a garment look expensive (it's NOT the logo)
there IS a difference between something that IS expensive, and something that LOOKS expensive. most people assume they ARE the same. they're NOT. a higher price tag, a louder logo,... Read more...
why SOME clothes make you look uncertain (even WHEN they're expensive)
why SOME clothes make you look uncertain (even WHEN they're expensive)
there IS a quiet contradiction in the way most people dress. they invest in better clothes, better brands, better materials — AND yet something STILL feels off. the outfit IS... Read more...
why SOME wardrobes ALWAYS work — AND others NEVER do
why SOME wardrobes ALWAYS work — AND others NEVER do
most people DON'T have a clothing problem. they have a decision problem. every day starts the same way — standing IN FRONT of a wardrobe that SHOULD work. BUT doesn't... Read more...